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+<br>By Allison Lampert<br>
+<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry show in Las Vegas luxury jets are enticing buyers with their sleek silhouettes, plush cabins - and progressively, their usage of alternative fuels.<br>
+<br>Fuel manufacturers and jetmakers are keen to [showcase](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) novel kinds of air travel fuel deemed less [harmful](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) to the climate, from used [cooking oil](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) to the clearly less [glamorous meat](https://stocktwits.com/symbol/MNEL) waste.<br>
+<br>Business jet operators, like airline companies, have bowed to environmental pressure on aviation and dedicated to cutting in half carbon emissions by 2050 compared with 2005.<br>
+<br>Their hope is that embracing sustainable fuel to suppress emissions might make business jets more attractive to [ecologically mindful](https://pitchbook.com/profiles/company/51278-86) purchasers - specifically corporations dealing with questions over [sustainability](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) from shareholders or green campaign groups.<br>
+<br>The accessibility of less contaminating personal jets might also spare the rich and famous the negative promotion experienced by  Harry and his better half Meghan over a recent personal jet journey to southern France.<br>
+<br>Five Gulfstream jets on display in Las Vegas are using California-produced fuel from inedible beef tallow.<br>
+<br>The most recent waste-based fuels consist of "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.pinterest.com.au/missionnewenergy/) producer World Energy, which produces fuel from meat waste used by Gulfstream.<br>
+<br>"All of our product is inedible."<br>
+<br>A few of the other 79 airplane on screen are expected to be powered by 150,000 [gallons](https://www.bloomberg.com/profile/company/MNELF:US) of other sustainable fuel blends expected to be pumped at the show.<br>
+<br>FLIGHT SHAMING<br>
+<br>Private jets represent less than 0.1% of overall annual carbon emissions worldwide, but can discharge, on average, up to 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter company Victor.<br>
+<br>Prince Harry has [protected](https://www.bloomberg.com/profile/company/MNELF:US) his occasional usage of private jets to guarantee his household's safety, and has actually stated that on the [rare celebrations](https://stocktwits.com/symbol/MNEL) he does not fly commercially he offsets his emissions.<br>
+<br>But planemakers say events such as the furore over his schedule have added fresh obstacles for an [industry](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) currently making every effort to justify its contribution to [cutting business](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) costs.<br>
+<br>"Incidents of flight shaming including the usage of private jets are regrettable when you consider that our market has actually provided fuel performance enhancements of 40% over the previous 40 years," stated Bombardier [Aviation](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) President David Coleal.<br>
+<br>Bombardier thinks increased sustainable [fuel usage](https://stocktwits.com/symbol/MNEL) will help the industry make inroads with corporations and rich buyers. According to market data, billionaires only have a 19% service jet ownership rate.<br>
+<br>But even an image transformation - with jets sporting sticker labels like "this aircraft flies on sustainable fuels" and organisers adding alternative fuel pumps for checking out aircrafts - is not likely to satisfy all critics at the Oct 22-24 luxury jet occasion.<br>
+<br>Environmentalists and some experts stay hesitant that biojetfuels, usually blended 50-50 with kerosene, will make a significant impact on public perceptions about high-end travel.<br>
+<br>"No quantity of [jatropha curcas](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or Brazil-nut fuel can make organization jets look eco-friendly," stated aviation expert Richard Aboulafia.<br>
+<br>Demand from organization jet operators for eco-friendly fuels now far [surpasses](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) supply and their interest might drive future production, Sherbacow said.<br>
+<br>World Energy, which produces 40 million gallons of [biofuel](https://www.zoominfo.com/c/mission-newenergy/346542889) at its California plant, might broaden production approximately 150 million [gallons](https://www.businessnews.com.au/Company/Mission-NewEnergy) by 2022.<br>
+<br>Corporate charter companies and specialists are also seeing more interest from [consumers](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) who desire to purchase carbon credits to balance out emissions from their [flights](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).<br>
+<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a business jet utilization research study his company recently completed for a Fortune 500 company.<br>
+<br>"At the end of the day, I believe that price, expense per hour, range, speed and efficiency, that's still the (sales) driver. But I believe people are becoming more mindful of the sustainability of operations and how it impacts the planet." ([Reporting](https://www.pinterest.com.au/missionnewenergy/) By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br>
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